OUR STORY
At The Exclusive Eye, we’re committed to providing you and your loved ones with exceptional care in a compassionate and friendly atmosphere. Located in Fayetteville, The Exclusive Eye has been taking care of Northwest Arkansas' vision since 2016. We believe that our patients deserve the best care, and we make an effort to make sure you always feel welcome and at ease.
Whether you’re coming in for a yearly checkup or a more complex treatment regimen, our dedicated team has the skills and resources to manage all your health needs. We can’t wait to help you see better, feel better, and perform better today.
GET TO KNOW US
Meet Our Health Professionals
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DR. JESSICA DINWIDDIE
Optometrist Eye Doctor
Dr. Jessica Dinwiddie is an optometric physician at The Exclusive Eye. Dr. Dinwiddie was born and raised in Cabot, AR. She then went on to the University of Central Arkansas where she graduated with a bachelor of science degree in biology. Dr. Dinwiddie earned her Doctorate of Optometry degree as a graduate of the Southern College of Optometry. During her time there, she was the recipient of the Outstanding Clinician award recognizing her clinical excellence. Dr. Dinwiddie was also honored as the 2022 Young Optometrist of the Year by the Arkansas Optometric Association.
Dr. Dinwiddie is a member of the Arkansas Optometric Association and a member of the American Optometric Association. Dr. Dinwiddie volunteers her time serving on several committees with the Arkansas Optometric Association and is the state liaison for the national InfantSEE program. Her clinical interests include comprehensive ocular examinations including anterior and posterior segment disease, dry eye, sports vision, contact lens technology, and co-managing with surgical centers in our area.
In her free time, Dr. Dinwiddie enjoys spending time with her husband, Chris, and her children, Elijah, Matthias, and I'juan. Of course, she also has a passion for all things Razorbacks!
DR. JADE COATS
Optometrist Eye Doctor
Born and raised in Hot Springs, Arkansas, Dr. Jade Coats brings a wealth of experience and a passion for helping patients see and feel their best. She earned her Bachelor of Science degree with honors from the University of Arkansas–Fayetteville and went on to graduate magna cum laude with her Doctor of Optometry degree from the Southern College of Optometry, where she received numerous awards for clinical excellence, leadership, and community service.
With nearly a decade of experience in collaborative optometry and ophthalmology care, Dr. Coats specializes in dry eye disease, ocular surface health, contact lenses, and comprehensive eye care. Her approach blends cutting-edge treatment with a personal touch, ensuring each patient understands their eye health and options for care.
Dr. Coats is also a respected leader in her field. In addition to being a Director for the Arkansas Board of Optometry, she has been named a Contact Lens Institute Visionary (2023 & 2024), recognized as one of Celebrate Arkansas Magazine’s “Ones to Watch” (2023), and was recently honored as the 2025 Young Optometrist of the Year by the Arkansas Optometric Association. She actively shares her expertise through national lectures, publications, and collaborations with leading eye care organizations.
Outside the clinic, Dr. Coats is deeply committed to giving back—co-founding Caton’s Cubs, a nonprofit supporting pediatric hospice care, actively serving on the board of Circle of Life Hospice, and dedicating seven years of service to the board of Hope Cancer Resources. Earlier in her career, she also participated in international medical mission trips, providing free eye exams to underserved communities in Nicaragua, Honduras, Mexico, and Colombia. When she’s not in the office, you might find her traveling the world, scuba diving, or cheering on the Arkansas Razorbacks.
